Viral Marketing for the Real World

Interesting HBR Ideacast podcast. HBR’s Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss Viral Marketing. Watt’s new article in the May 2007 issue of Harvard Business Review that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be an extremely successful and cost-effective means for getting the word out. Source and podcast link