Design Process Deconstructed

“Not only that, but my “honest” description of the process is an idealized one. Sometimes I have one great idea but can’t convince the client it’s great and I have to do more ones. Sometimes this leads to a better idea. Sometimes it leads to a worse idea. Sometimes after I go back and explore other ideas we all come back to the original idea. Sometimes the client accepts an idea, and then produces other people who haven’t been involved . These people end up having opinions of their own. One way or another it always seems to get done, but never as originally promised.”

It’s interesting to see such a leader in the design community confess that, really, at the end of the day, the process may not really work, and is rarely followed. Design is fluid and inspired. Read it all from Design Observer »